Wordle: Why the inventor of the fiendishly addictive online game doesn’t want your money | gaming culture


Name: Wordle.

Age: Almost three months.

Appearance: Thirty empty boxes in six rows; The rest is up to you.

What am I supposed to do? Guess the word.

What word? It’s up to you to find out.

Is it some kind of game? Yes, and it’s been extremely popular since just before Christmas. More than 300,000 people play it daily, and even more talk about it. Which is amazing, considering it only launched in mid-October.

How it works? You try to guess a five-letter word by typing characters into boxes. Color coding shows you which letters you got right, which you got wrong, and which are correct but in the wrong position. Then you guess again.

It sounds simple. I mean, I’ll figure it out eventually. Not necessarily – if you can’t get it in six tries, you lose.

I’m just going to start over. Sorry – one word, and once, a day.

But I want to play now! You will just have to wait.

And who invented this madness? Josh Wardle, Reddit Software Engineer.

Wardle did Wordle? He created it for his girlfriend, who loves puns.

It’s good. Then he posted it online. It was slow to take off initially, but in December Wardle tweaked the game to allow players to share their results (but not the answer) on social media. After that, it exploded.

Is that what those mysterious colored boxes I keep seeing on Twitter are? Yes – they do create some intrigue.

If it’s so addictive, why doesn’t he let people play it all day? Limited availability is part of the attraction. “It’s something that encourages you to spend three minutes a day,” Wardle told the New York Timess. “And that’s it. Like, he doesn’t want any more of your time than that.

While I applaud the success of this daily brain exercise, I think it might struggle to monetize it. He does not want.

Sorry, I’m not sure I understand. “It’s not about doing anything shady with your data or your eyeballs,” said Wardle. “It’s just a game that’s fun.”

Yeah, still not understood. Wordle is Wardle’s gift to the world. End of the story.

I smell a conspiracy. Of course you do.

Say: “It’s okay, I didn’t want another try anyway.”

Do not tell : “I have an idea for a new game – it’s like Wordle, but with lots of ads.”


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