Why Twitter turned its privacy policy into an online game

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Privacy policies are among the most important documents that most of us never read. One of the main reasons most of us ignore them is that they can be long and difficult to understand.

Twitter has attempted to address this issue with a new privacy policy that is shorter, easier to read, easier to navigate, and can be skimmed as an online game.

Twitter’s new policy aims for simplicity

the Twitter’s new privacy policywhich was published on May 11 and takes effect on June 10, begins with an explanation that almost sounds like an apology:

“While we want to be able to incorporate everything you need to know into a Tweet, our regulators require us to comply with legal obligations by outlining them in great detail. With this in mind, we have written our privacy policy as simply as possible to enable you to make informed decisions when using Twitter…”

From there, the page outlines the six things they want you to understand without reading the whole policy. Each of these items is presented in a single sentence, but there is also a link to the full form for each item in the full privacy policy.


But the most surprising development of the new policy is the fact that Twitter has also created an online game for it.

Why did Twitter create a privacy policy game?

Twitter has also created a web game that walks users through some of the privacy policy key points. the Twitter Data Dashboard is an 8-bit style multi-level platform game.

According to Twitter, the game aims to help users understand the more complex parts of its politics. It is also intended to teach users how they can take control of their Twitter experience using a variety of settings.

As a game and as a privacy policy, it has its hits and misses. You are tasked with navigating the dangers of PrivaCity. Each level has different enemies, obstacles and environments to go through.

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The game isn’t exactly difficult – enemies slow you down a bit, but you don’t have a health bar or a limited number of lives. The challenge is to collect items in each level, which you need to advance to the next level.

But from our experience, the gameplay itself does not help you understand the privacy policy in detail. Items and enemies are themed around the main ideas of the document, and you get a tip on how to use Twitter safely at the end of each level, but that’s about it.

The way these end-of-level tips are worded is more helpful than the way they are presented in the Simplified Privacy Policy.

However, if you never read the privacy policy because of your activity, playing the privacy policy as a web game will not solve this problem.

Has the policy really changed?

There don’t seem to be any noticeable changes in the policy, at least on the face of it. But the policy doesn’t go into effect until June, and it seems odd that a policy that hasn’t changed significantly has a delayed effective date.

The only thing that might be notable? The policy explicitly states that the way Twitter treats private data may be subject to change in the event of a transfer of ownership. This could be a disclaimer made in anticipation of Elon Musk buying Twitter – a move that has been negotiated but not yet finalized.

Do you want to read politics or play it?

The privacy policy is not fun, but it is important. The game is not important, but it is fun. If you think you understand Twitter’s privacy policy, or if you don’t care, you won’t be interested in this initiative.

If you feel passionate about Twitter’s privacy policy but can never figure it out, this initiative is for you.


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