With over a million people working in sales or related professions at the end of 2020, the art of being a good salesperson is more important than ever. If you aren’t perceptive enough, you might see your best clients get caught by someone who can just talk better than you.
There is always room to grow, so whether you are an aspiring young salesperson or a seasoned pro, we hope some of these tips can improve your overall game.
Understand your market and your customers
You want to give your customers confidence when you sell to them. The best way to do this is to do your research, get a feel for the market, and most importantly, understand your customer and their needs.
Creating a tailored approach to your sales pitch will wow your customer and leave them feeling a lot more willing to do business with you.
Learn how to sell yourself
If you can’t sell yourself, how do you sell a product or service? This shows the client that you believe in yourself, which in turn will increase their confidence in you. There is nothing wrong with having a little confidence – when done the right way – and most clients would rather you be assured than shy.
A great way to sell yourself is to always carry business cards with you. Personalized stationery adds an air of professionalism, which could lead to increased sales down the line.
Leverage your CRM
It’s a fantastic way to collect information as customer relationship management (CRM) platforms such as Selling power allow you to segment data and easily identify opportunities. They are also extremely useful for productivity, which means you can increase the number of potential calls and customer appointments you have throughout the day.
End each meeting with an action
At the end of each meeting, take action to make sure the sale is moving in the right direction. When one of them is done, try to confirm another date and jot it down in your calendar. Very often in sales when no action is taken, the line can start to cool down quickly.
Work on your personal characteristics
There are many characteristics to being the perfect salesperson, and making the most of some key qualities can go a long way. It is important to be friendly, enthusiastic, resilient and most of all adaptable. Not all selling points are the same, so you need to be prepared to change your approach while keeping your core characteristics visible.
Sales can be tricky to figure out, but using these tips will help you win your next pitch.