Report: Interest in various game genres leading gamers to download new mobile games

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Facebook Gaming, in partnership with Facebook IQ and GameRefinery, specialist in the analysis and analysis of mobile games, announced the launch of a new report on mobile games: “Genre and great games – Understanding Audiences and Designing Better Mobile Games ”. The report is produced after interviewing 13,000 mobile gamers.

“With this gender report, we sought to understand people’s motivations for downloading a specific game, what role the community plays in mobile games, and how gamers respond to ads. By truly understanding these factors, marketers and mobile game developers can equip themselves with the knowledge they need to continue to generate income, as well as to create engaging and useful content for their target audiences, ”said the Facebook vice president of Global Gaming. Rick Kelley.

Here are the lessons of the report

  • The main factors driving mobile game players to download new games are: 49% downloads due to genre, 40% due to recommendations from family and friends, 35% due to reviews from the App Store, 34% due to familiarity with suites, and 33% due to device data requirement.
  • The number of strategic players in South Korea is highest at 26%, followed by the United States 23%, the United Kingdom 20% and Japan 12%. Strategy players tend to be younger men who play longer and like to try new games. They view mobile gaming as a social activity, preferring gaming features that allow social interaction. This high engagement rate means it’s no surprise that strategy gamers are more likely to identify as “gamers” than other mobile gamers.
  • These age groups of strategy players according to demographics are as follows:
    – In the United States, 67% of men and 33% of women in the 18-34 age group play strategy games, or 59% of mobile game players.
    – In the UK, 69% of men and 31% of women in the 25-44 age group play strategy games, or 69% of mobile game players
    -In Japan, 68% of men and 32% of women in the 25-44 age group play strategy games, or 66% of mobile game players
    -In South Korea, 65% of men and 35% of women in the 25-44 age group play strategy games, or 60% of mobile game players
  • The number of RPG game players in Japan is highest at 43%, followed by South Korea with 40%, the United States with 30% and the United Kingdom with 27%.
  • Of 65 percent of RPG players in the United States, 62 percent are men and 38 percent are women between the ages of 18 and 34. While in the UK, among 68% of RPG players, 63% are male and 37% are female with an age group between 25 and 44.
  • 68% of respondents in the US play RPG games for more than thirty minutes in a session while in the UK it is 55%.
  • Puzzle players are more likely to be female (e.g. almost 75% of Matching Puzzle players in UK and US) and over 35 (e.g. 6 in 10 in UK United and United States). Since these female gamers generally enjoy mobile games between two activities, they prefer games that can be played in short increments rather than in longer, more involved sessions (for example, more than 7 in 10 gamers prefer shorter sessions. ).
  • There is an appetite for more social activities in hyper-casual games with 67% of gamers in the UK and 74% of gamers in the US expressing interest in activities such as communicating with gaming companies and other players online. Hyper-relaxed games and checking other players’ high scores on a leaderboard.
  • In Japan and South Korea, RPG is the first genre in which players make in-app purchases. Compared to other markets, gamers in these countries are also more likely to make a monthly purchase with 10.9% in South Korea and 9.3% in Japan having done so (vs. 5.4% of gamers UK RPG).
  • From an advertising preference perspective, more than 6 in 10 strategy gamers in the US, UK, South Korea and Japan are willing to take the time to learn how to play a new game if a advertisement showcases main gameplay and characters / story.
  • Matching Puzzle is consistently high in the US, UK, South Korea, and Japan. Japan has higher player counts among RPG subgenres like Puzzle RPG and Action RPG / MMORPG, while the US and European markets have higher incidence rates of playing card and casino games.
  • people are playing more genres than ever. And it should continue like this. Only 24% of US mobile game players say their next game will be of the same genre, while that number drops to 10% among Japanese and South Korean players.


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