Fashion house Burberry launched its first online game, B rebound, in conjunction with the launch of the brand’s new collection of monogrammed puffer jackets.
In this engaging and fun game, players run a deer-shaped character towards the moon, using Thomas burberry monogrammed down jackets. Once the player selects a quilted jacket for the character, they bounce upward between platforms to reach the moon, gaining extra speed by collecting golden TB logos and Burberry drones along the way. Expect to win various prizes, such as personalized GIFs and the Burberry puffer.
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âWe experimented with the game in China, but B Bounce is our first game expansion in this format to entertain and connect with our new, younger consumers around the world. We know they live in an increasingly gamified environment both online and offline and we are delighted that they can join the Burberry community – and explore our new collection of puffers – in this way â- Mark Morris, senior vice president of digital commerce at Burberry.
B Bounce is now available to play on Burberry.com.
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