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Online Lead Generation Techniques for Course Creators: DP Vishwakarma
Posted on October 18, 2021
Online courses have always been in fashion. Many people create their course online and serve their audience. It is also a good way to generate good income without having to invest in the classroom and other physical infrastructure.
Recently, after covid-19, we have seen that the size of the online course market has grown much larger. Especially in India, a big positive impact that covid-19 has given us, is the digital revolution that should have happened in the next 2-3 years has been brewing and now we are experiencing the same this year, that is- i.e. 2021.
Well to understand the whole work, we are here with DP Vishwakarma. He says we think if you are a course creator and are considering marketing your courses to get more eyeballs and leads. So here we have 6 possible ways to generate more leads for your courses.
1. Identify your target market
The first and one of the most important steps you should take before even creating your course is to identify the target market. You need to have a clear idea of who you are educating and what you know about them. If you can create a customer demographic in your mind, it will likely allow you to create and develop a course that creates value for your audience.
For example, if you are passionate about fitness and enjoy helping people get in shape, you can definitely choose fitness as your niche. Tools like Google Trends can give you a better idea of the niche market you plan to work in.
2. Have that unique thing that no one else has
One of the biggest questions you face when launching your course is why someone should buy it or why yours? There may also be other creators. So here we have to differentiate ourselves from other creators by coming up with something different, bombs of value that others are unable or difficult to provide as this can be one of your barriers to entry. your competition.
So if you’re looking to create these value bombs, go ahead and learn more about your audience, your competition, know your audience’s issues, and identify how you can best help them throughout your course.
Let’s say for example if we plan to work on a fitness niche. Then the first task is to join relevant Facebook groups and observe activities such as the type of questions they ask, their specific problems, etc. Besides Facebook, you can also use quora to learn more about the issues people are facing. more.
3. Prepare a test group
You might have heard of this, especially in the software industry, people hire beta testers. Now here you can apply the same. Once you have prepared for your lesson, you can create a small test group of a few people who actually need your lesson. Now you can give your course for free or you can charge a very small amount. The reason is that once they have completed your course, you can ask them about the experience, the issues that were resolved with your course, and possible improvements you can make.
It gives you more confidence in your course and you also have a handful of real testimonials that will help build confidence and authority.
A quick tip if you are part of a Facebook group, try to build relationships with consumers. Consumers are the people who ask the most questions, those who face fitness-related issues. Talk to them, bring 10 to 15 people into your class.
4. Use an LMS platform
A Learning Management System (LMS) is a platform that will help you easily host and distribute your course to people. You can also get it under your own brand name by connecting your domain to the platform. Spayee and Teachable are two platforms you can work with. They charge a small recurring amount, but if we think about the benefits, it’s definitely worth paying.
5. Prepare your assets
It is very important that all of our assets are ready even before we promote our courses. Generally, a course creator should have the following resources available before generating leads: -a) Promotional videos b) Social media posters c) Infographic banners d) Testimonial videos e) Landing pages f) Blog posts g) Emails h) Brochures
6. Structure your marketing actions
The biggest mistake a course builder can make is not structuring their marketing efforts. We need to plan our marketing activities in advance. This way we can make sure that we are allocating our resources in the best and most economical way.
Whenever you sit down to plan, always keep your goals aligned with your marketing efforts. Also, try to have your entire marketing plan written down on a piece of paper or in your computer in the form of a document. This allows you to better track your efforts and identify areas that need more attention.
Bonus tip: keep an eye on which platforms you advertise
Now, whenever you start promoting your course, the first and probably the most important thing you need is “Leads”. Whenever we are looking to generate leads, we can approach this in two ways: one is the organic approach, i.e. SEO, the other is the paid approach, i.e. that is, serving ads on social networks and search engines.
Since SEO is a very long-term game, you need at least 3-6 months to start generating leads. But if we go with paid social media and search engine advertising, we can expect leads from day one.
If you run ads on search engines, you can go with Google and Bing. But before you start running your ad, be sure to check your keyword research volume and CPC.
Showing ads on search engines will definitely bring your website to the fore for the keywords you are targeting. The top 3 ads typically get 41% of visitor clicks and 50% of people are more likely to buy through search ads.
On the other hand, you can also serve ads on different social media platforms like Facebook, Instagram, YouTube, Linkedin, and Twitter. Nowadays, since people are more active on these platforms, it becomes easier for them to interact with your ads and make their buying decisions.
Don’t just run facebook or google ads. First check where your audience stays active. If they are more active on Facebook, then Facebook Ads are definitely worth a try. But if your course is dedicated to B2B customers, LinkedIn ads will bring you more benefits.
It also depends on the budget, if your budget is a little lower then you can go for Facebook and Instagram. But if your budget is a bit higher, you should go for google ads.
So if we can keep the above points in mind and make it a part of our business then we can definitely get lots of leads and build a better brand.