Nike taps NBA legend LeBron James for a special session on NIKELAND in Roblox to teach basketball lessons to fans and other visitors as part of efforts to promote upcoming ‘Nike LeBron 19’ colorways .
These lessons help players improve their real-world basketball game.
The Los Angeles Lakers icon will show off a series of new mini-games that will let fans learn the tricks he uses to stun opponents on the court.
A virtual version of the ‘Nike LeBron 19′ sneakers will be at James’ feet in Roblox while he takes classes.
Roblox users can visit the NIKELAND showroom to view LeBron 19s, such as the limited-edition “Chosen 1” shoes and “Bron Bites.”
The Chosen 1, which in its tear-off upper depicts James’ journey from Akron, Ohio, to Los Angeles, California as murals, has a shiny gold lace strap, a speckled midsole and a solid gray upper.
The Bron Bites would be in white and have graphics of James’ favorite snacks.
While The Chosen 1 will only be released in North America via Nike SNKRS at select retailers, Bron Bites will be released worldwide.
The Nike and LeBron James partnership in Roblox will continue until February 21.