Food deliveries, online game purchases rise as people stay at home during COVID-19 pandemic – Business


Eisya A. Eloksari (The Jakarta Post)

Jakarta ●
Fri 20 March 2020

COVID-19, COVID-19-in-Indonesia, working from home, social distancing, mobile gaming, food delivery
To free

For Indonesians, more time at home during the COVID-19 pandemic means more time playing games and ordering food deliveries, according to a recent study.

A study by the US mobile marketing analytics and attribution platform AppsFlyer showed that downloads of food and beverage delivery (F&B) apps increased 23% from January to early March in Indonesia . Meanwhile, transactions for these apps grew 17% over the same period.

Likewise, there was also an 11% increase in in-app purchases on mobile gaming apps, although downloads fell 12%.

“Since I started working from home on Monday, I have ordered food at least six times as of today [Thursday]”said Adiyasa, a 24-year-old 3D artist whose Jakarta office has implemented a voluntary work-at-home policy since Monday.

President Joko “Jokowi” Widodo on Sunday called for social distancing, urging people to “work from home, study from home and pray from home” to slow the rapid spread of the new coronavirus. Social distancing is a public health tool for slowing the transmission of an infectious disease by encouraging people to maintain a physical distance from each other.

Adiyasa said he typically only used F&B delivery services about four times a week for dinner or late-night snacks, as he typically bought lunch from kiosks or restaurants around his office. . However, since he started working from home he started ordering lunch.

Wait: Carpool app drivers line up to buy food for their customers at the Pisang Goreng Madu Bu Nanik food store in Tanjung Duren, West Jakarta, in October 2019 (The Jakarta Post / Arief Suhardiman)

“I also went over my monthly budget for mobile game purchases,” he said, explaining that he spent Rp 143,000 (US $ 8.93) in the past week on game boosters. He said he normally only spends 100,000 rupees per month on mobile games.

“When I’m in the office, I don’t pay a lot of attention to games,” he said. “But since I have more time at home, I find myself playing mobile games more often. “

Boosters, he said, could speed up certain features of the games, such as getting experience points or gold in AFK Arena – an idle mobile game away from keyboard strategy.

Under normal circumstances, Adiyasa said he would wait until the end of the day to collect the points and gold, but since he is now checking the game more frequently, he wanted to speed up the game to move forward.

“The lesson we can take from the global pandemic is that even though there is a big blow to the economy, the consumer goods sector can rebound quickly,” AppsFlyer Asia chief executive and chairman said on Wednesday. – Peaceful, Ronen Mense, in a written statement.

He went on to say that apps that have seen a significant increase in new users or purchases should improve their security, as the estimated annual losses due to mobile app fraud totaled $ 1 billion in the Asia region. -Peaceful.

AppsFlyer collected data from India, Indonesia, Japan and South Korea throughout January, when most cases of COVID-19 were still confined to China, and then again from February to 2 March, when the coronavirus spread to other parts of the world.

Indonesia has seen an increase in coronavirus cases since early March, prompting companies to implement work-from-home policies and limit business travel, in addition to the president’s calls for social distancing.

As such, travel apps have seen a decrease in downloads and bookings as people cancel tickets and postpone the trip. On average, bookings on travel apps fell 25% across all four countries.

“It’s no surprise that travel apps have seen a decrease in transactions due to the spread of COVID-19,” Mense said.

He also called on companies to market their products responsibly by avoiding difficult sales and advised them to participate in awareness campaigns for the pneumonia-like disease without instilling fear.

Data from the other three countries also show similarities with Indonesia. South Korea, one of the countries hardest hit by the virus, saw a 35% increase in mobile game purchases and a 12% increase in F&B shipments. Bookings on travel apps also fell 52%.

Japan saw a 40% increase in F&B deliveries, while travel bookings fell 28%. Meanwhile, India, which as of Wednesday reported a total of 151 COVID-19 cases, has seen a huge 95% increase in F&B shipments, with in-app mobile game purchases also on the rise. by 14%.

Source link


Leave A Reply