Erin Andrews’ evolution: from secondary reporter to businesswoman


What does Erin Andrews see herself doing in 10 years?

“It will probably take a lot of Botox and fillers to stay on the sidelines,” she said.

Andrews quickly added that she was joking, but it was a joke rooted in the reality that the actuarial tables of television reporters are traditionally mean to people of a certain age, especially when it comes to women.

But Andrews has no intention of going quietly, not when she still enjoys her starring role in sports media as a secondary NFL reporter for Fox, and not when she’s already gone that far.

She rose to fame in the mid-2000s, when she was new to ESPN, blogging was new to the internet, and the match turned out to be a perfect match in pageviews heaven.

It could have been the pinnacle of her career, but she continued, especially after a 2008 stalking incident that became public in 2009 and resulted in years of emotional and legal fallout.

In the years that followed, she became a businesswoman, product endorser, and entertainment host in addition to her main sports broadcast job at ESPN and later Fox.

Along the way, Andrews got married – to former New York ranger Jarret Stoll, in 2017 – and in May she turned 43, which is no longer the web’s new center of attention.

“I’m really proud of myself, but I’m also very grateful,” she said in a recent phone interview with Newsday.

Then she tried to pull herself together, saying she was getting emotional. She said maybe it was because she was tired of an early morning flight from Philadelphia to Los Angeles after a Thursday night game. But it was more than that.

“I had a lot of help,” she said. “I know how hard I work and how hard I am on myself… But these are the people I have worked with, be they talents, producers, but also football players. , organizations and general managers.

“Someone asked me the other day, who is easier to deal with, Tom [Brady] or Aaron [Rodgers] or Dak [Prescott]? And I just said, all these soccer guys, I’m so grateful for their time. I understand, it is also a business for them. But they have all been so wonderful to me. “

Future social science historians might do worse than pick Andrews as their early 21st century celebrity case study, given his experiences with its drawbacks and advantages.

Take social media, which, she said, “has been wonderful and has been a nightmare for me.”

Companies come to her partly for her 2.6 million followers on Twitter and 1.4 million on Instagram and expect her to be active on these platforms to promote their products and services.

“It’s a second job trying to push your product, to kind of push your brand,” Andrews said.

Creepers and disbelievers engage with her on the Internet for other reasons.

Andrews said Melissa Stark, a secondary reporter model for Andrews, recently lamented to him that she missed the fun of social media while working on the sidelines of “Monday Night Football” in the early 2000s.

“I laughed and I was like, ‘Good for you! I can’t imagine what this is,'” Andrews said.

Her plans range from competing and hosting “Dancing with the Stars” to creating a podcast with Fox colleague Charissa Thompson titled “Calm Down with Erin and Charissa”.

But her biggest business to date has been a clothing line called “WEAR” which she launched in partnership with Fanatics in 2019. She focuses on sportswear designed for women, and it has been successful.

“It’s huge,” she said. “I didn’t know what I was taking.”

Andrews said she saw a need for more female-focused sportswear when Stoll was still playing in the NHL and was looking for clothes to wear.

“I realized that there is a large audience that is really being ignored here, and they are women,” she said. “I am a consumer, and I know there was such a space.”

At first, she said: “We heard that some team leaders are buying our entire female lineup from their team and giving it to their staff and we were like, ‘Holy [expletive]. “

Andrews said she would love to follow the paths of friends such as Michael Strahan – “It’s a shame he’s just scratching,” she joked – and actor / comedian Kevin Hart in being a multi-faceted media and commercial brand.

“I really watch ‘Stray’ and Kevin and it’s like I want to be their female version,” she said.

But Andrews said his main commitment remains to cover the NFL for Fox.

“I wouldn’t be able to have a clothing line, I wouldn’t be able to do any of these approvals, if I wasn’t on the sidelines Thursday and Sunday and doing these features for the show. pre-game, ”she said. .

“I would never part with myself. It’s my love of the game. I always want to be a part of it, not just with a clothing line or promotions or something. I want to be on the sidelines. want to be in the field. “

Andrews may be one-sided, but she is a strong advocate for the role of secondary journalist, the importance of which has been debated for years. CBS tried to get rid of the job a few years ago.

She said she regularly alerts advertisers and / or the production team of things she sees and hears.

“I am the eyes and ears out there,” she said. “I think if you take the side journalist role away, that’s the thing you’re missing.”

One of those advertisers is Fox’s main broadcaster Joe Buck.

“She always goes there. I couldn’t be prouder of her,” Buck told Newsday. “She’s been through a lot and she’s come out the other side. I would describe her as relentless. She works too much for her daily job, and this business also has her undivided attention. Don’t underestimate her. cares about that too. One simple thing to say. But she cares about being awesome in everything she does. “

Andrews has grown from a rising star who admired those who came before her to someone younger to herself consider a proven role model, something she called “weird.”

But she said more than ever that she tried to follow the advice Stark gave her to enjoy the moment and the privileged sporting point of view she had.

Andrews noted the “mill” of work over the past two decades, and the toll it has taken on his personal life, saying, “It’s hard for me to have a family, because I’m sure. the road for so long many years. “

But she makes a point of understanding everything.

“I’ve had women screaming at me, ‘I love you! I love you! Can you take a picture?’” Andrews said. “Yes! I’ve always been good at it, but I’m really trying to see it differently, because, again, you don’t know when it’s going to end.

“You don’t know when it’s going to end and you don’t know when the next new thing is going to take your place on the sidelines. So I really try to listen and enjoy what’s going on around me.

“I think sometimes we work so hard, are so focused, we have this tunnel vision and we don’t look around.”


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