Data shows most popular mobile game genres in UK and US / Digital Information World


Have you spent too much time playing online games? Do you think this is the result of the deprivations caused by the pandemic? A study by a data analytics site, YouGov, earlier this year revealed the expected continuation of online gaming, even after Covid-19.

The global pandemic has brought many dynamic changes to industries around the world, particularly targeting the online gaming industry. Game companies around the world have noticed an increase in player engagement as the pandemic pushes them to opt for online business.

In this article, we’ll discuss the top two markets with the most engagement covered by YouGov in their recent study – the United States and Great Britain.

The most popular games are surprisingly puzzles and escape games such as Escape room and Tetris. 17% of people in the United States while 15% in Great Britain admit to being one of these players. The report totals 1 in 6 people and 1 in 7 people. That’s an insane amount of Candy crush that is played every day.

Top genres of mobile games – United States

The United States had 139.19 million mobile gaming users at the start of the pandemic and the industry is expected to grow to 156.33 million or more by 2024. In the country, card / casino and casino games words / numbers / brain turned out to be the second favorite. kind because of their cognitive traits. The category succeeded in attracting the attention of 1 in 9 (11%) citizens.

The categories are also differentiated according to age groups. For example, Gen Z users were much more invested in action games like Subway Surfers; 1 in 5 players (21%), while Generation X seemed much less involved in the bracket. Only 1 in 14 people have played action games.

Gen Xers also preferred cognition made up of word / brain games, with 1 in 5 people playing it, a high rate of 22%. Casino games obtained a large proportion, being popular with 1 in 7 (15%) users of the previous generation, while 1 in 17 (6%) in the recent generation.

Main genres of video games by sex – United States

The graph is similar to that of the other region with 22% of women playing puzzle and breakout games while only 12% of men were seen doing so. When it comes to adventure games, 8% of men have opted for the genre while only 5% of women have chosen it.

Word / number / brain games had a ratio of 14% and 8% for women and men respectively, while adventure games had more men engaging, with a rate of 10% men with only 6% of women.

Top genres of mobile games – Great Britain

The same chart also follows Britain by genre, but the sequence differs slightly. Here the Brain / Number games managed to secure the second place unlike the old chart with 10% users.

Card / casino games as well as adventure games got the 4th and 5th position on the list with a similar taste of 7% of consumers. Puzzle and escape games were the most popular category in this region with a high 15% player rate. In Gen X, the category seemed to win out 1 in 5 (19%) people.

Shooting, platforming, racing, pacing, and strategy games established a similar ratio consisting of a 5% taste for each. In the region in question, Gen Z seemed very suited to adventure games, with 1 in 8 users.

Most popular game genres by gender – Great Britain

Gender appears to play a predominant role in determining the use of all genres. Female users are more inclined to play less violent games, while male users have been seen to engage in all categories. These preferences matched those in the United States, with women leaning more toward puzzle and breakout games at a rate of 18%, with men at a rate of 13%. Women were also seen engaging in word / number games (12%) by a wide margin. Males were also occupied with such cognitive games (9%), although the ratio appeared to be lower.

As generally perceived, men tended to opt for action movies a lot more than women. While 13% of men chose action movies, only 6% of women, half of men, chose action games. Adventure games received a 9% (1 in 11) and 4% (1 in 25) liking from men and women respectively.


The study conducted by YouGov concluded that mobile gaming increased dramatically during the pandemic and is expected to last for some time even after the pandemic. Among genres, we saw that cognitive games tended to occupy more people in both regions.

Read more: Data shows social video content gets almost the same number of viewers linear TV companies generate


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