As marketers, you certainly know the basics of SEO. But the problem is that with increasing competition in the field of digital marketing, basic skills are not enough.
You need to have some advanced tricks up your sleeves if you really want to be on top of the game. So what are these tricks that will help you beat your competitors and secure yourself a top position in search results?
If you’re not sure what they are, this post is for you. In the next section, we will discuss some of the most advanced SEO techniques that you should absolutely follow in 2022.
So let’s get started.
1. Earn authority backlinks
Ranking in Google’s top search results isn’t as easy as you might think. After all, it’s not all about keyword research and on-page optimization. You also need to be in the right Google books to appear in search results.
So how do you do this? The easiest way to earn Google’s trust is to collect trust votes from other websites in the form of backlinks.
When a website links to your content, Google considers your website to be a credible source of information worth linking to. The more backlinks you earn, the better your position in the eyes of Google.
But not all the links you get are counted. Only links from a credible website will be counted by Google. So be sure to do your best to earn quality backlinks if you want to gain authority.
There are different ways to do it. You can collaborate with other bloggers for a link exchange opportunity, look for guest posting options in relevant publications, and more.
Such opportunities will not only help you earn backlinks, but will also help build brand awareness and attract relevant leads to your website.
2. Optimize for Related Searches
Another brilliant and advanced SEO technique is to optimize your content for related searches. If you don’t know what a related search is, scroll down when doing a Google search.
You will find a section called Related Searches. In this section you will find the results of search queries related to your current query. This means that people are also searching for those queries.
By optimizing your content for these keywords, you can make your content appear in related Google search.
Moreover, it can help you appear twice for a search query. And if not, you might also have a chance to rank high in the SERPs in response to one of your searcher’s queries.
3. Speed up your website
Another major point to consider when focusing on improving your SEO is to optimize your website speed. People hate slow websites. It is annoying for most users to wait more than 2 seconds for a webpage to load.
So, instead of waiting, they will immediately move to another website in search of an answer to their question. This will not only cause you to lose a potential customer, but also send the wrong signal to Google.
When the user bounces off your website so quickly, Google thinks it is due to a bad user experience on your website.
This means that a slow speed can have not just one but many effects on your website, which in turn can hurt your SEO. If you don’t want this to happen, start optimizing your speed if you haven’t already.
There are various reasons why your website may be slow. This could be due to your web hosting, too many plugins on your website, unoptimized images, etc. Determine what is slowing down your site and fix it as soon as possible.
4. Organize content into clusters
A very effective and advanced SEO technique is to group your content into certain themes rather than focusing on standalone keywords. For example, you can have two different pages. One can be your pillar page and another your cluster page.
Your pillar page will contain the important articles from your website that you expect to rank for a wider range of keywords. Cluster pages, on the other hand, contain posts that link to relevant pillar pages. These posts are detailed elaborations of the content covered on the pillar page.
By aggregating your content, you can improve your content’s ranking, satisfy user intent, and better organize your resources for your users. This helps you attract more relevant leads and also increase your conversions.
So here are some advanced SEO tips to try to improve your search rankings. This will help you increase your organic traffic, which is very important for increasing your overall sales and conversions for a more profitable business.
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